Custo was founded in Barcelona in 1980 by brothers Custo and David Dalmau, emerging from a creative environment shaped by art, travel, and experimentation. From the beginning, the brand rejected minimalism in favour of colour, graphics, and visual energy. Clothing became a canvas, and Custo’s identity grew around bold patterns and a playful, expressive aesthetic that quickly gained international attention.

The brand’s expansion into fragrance followed naturally from its visual language. Perfume offered another way to express Custo’s personality, translating colour and movement into scent. Licensed fragrances allowed the brand to reach a wider audience while maintaining its recognisable style. These scents tend to reflect the same spirit as the fashion: lively, accessible, and designed to make an impression without formality.

Over the years, Custo maintained its commitment to creative freedom, even as fashion cycles changed. The brand’s willingness to stand apart visually helped it build a loyal following and a strong presence in global markets, particularly through runway shows and collaborations.

Today, Custo sits in the designer fragrance segment, offering scents that serve as an entry point into its expressive world. The fragrances appeal to consumers who enjoy individuality and colour, both literally and figuratively.

People choose Custo because it celebrates self-expression. The brand offers a sense of joy and creativity, inviting wearers to engage with fashion and fragrance as playful extensions of personality.